“Zigzag-shaped Mindset of Digital Designers” or «Зигзагообразное мышление Цифровых Изобретателей»»

I can’t stop being surprised every time when I see any project of
digital design.
For instance, music by Ernesto Cortazar “ TEARS”,7 years ago.
Why such a title “ Tears” connected to sudden unexpected sea waves?
In general, how the developers come up with the ideas of titles of their
projects ? So interesting to know.
See it to yourselves :

And what I really like how poetically designed digitally composition “MARI”.
Look at it and compare. Do you see the difference?